Influencer marketing & the evolution of the social media influencer

If you’re a fan of Instagram or Facebook, you would have seen social media influencers communicating with their league of followers and spruiking any number of wares, from clothes, health supplements, household products – even holiday destinations. Up to recently, consumers gathered their information from a range of mediums such as movies, magazines, newspapers, advertisements, TV shows – these days the world of influencer marketing…