One of Ms Bhuller’s clients, 18-year-old Jake Bugeja, has been attending the workshops to learn how to take photos that will attract followers.
He said he wanted to catch the eye of major sporting brands for sponsorship and partnerships.
“I want to be an influencer, mainly for fitness but I wouldn’t mind doing men’s fashion as well,” he said.
Photo: Jake Bugeja wants to catch the eye of major sporting brands. (ABC News: Antoinette Lattouf)
Modelling coach Sara Bhuller runs workshops for young people looking for ‘instafame’, teaching them how to take the perfect photo.
Her Sydney agency Modelbank’s main offering was once catwalk and traditional modelling, but now they have shifted to what advertisers are calling for.
“A lot of advertisers are steering away from magazines, which are obviously now closing down or are not as popular as social media,” she said.
“People are spending more and more time on their phone and we are seeing a new breed of advertising happening.
Photo: Sara Bhuller has been coaching Bree Drais on how to take the perfect photo for Instagram. (ABC News: Antoinette Lattouf)
If you can make it on platforms like Facebook and Instagram as a ‘social media influencer’, every snap you post could earn you thousands of dollars in advertising money.
Influencers are no longer just celebrities — now stay at home mums, gym junkies, food lovers and makeup artists are all being paid to post photos on social media.
In April this year, there were about 5 million active monthly Australian Instagram users, mostly between 18 and 34 years old.
Advertisers have seen this change and are shifting where they spend big on promoting products and services, moving away from models and actors on magazine covers to regular people with large social media followings.
Photo: Modelling coach Sara Bhuller is holding a workshop for young people looking for ‘instafame’. (ABC News: Antoinette Lattouf)
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