If you can make it on platforms like Facebook and Instagram as a ‘social media influencer’, every snap you post could earn you thousands of dollars in advertising money.
Influencers are no longer just celebrities — now stay at home mums, gym junkies, food lovers and makeup artists are all being paid to post photos on social media.
In April this year, there were about 5 million active monthly Australian Instagram users, mostly between 18 and 34 years old.
Advertisers have seen this change and are shifting where they spend big on promoting products and services, moving away from models and actors on magazine covers to regular people with large social media followings.
Photo: Modelling coach Sara Bhuller is holding a workshop for young people looking for ‘instafame’. (ABC News: Antoinette Lattouf)
