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Influencer marketing & the evolution of the social media influencer

If you’re a fan of Instagram or Facebook, you would have seen social media influencers communicating with their league of followers and spruiking any number of wares, from clothes, health supplements, household products – even holiday destinations. Up to recently, consumers gathered their information from a range of mediums such as movies, magazines, newspapers, advertisements, TV shows – these days the world of influencer marketing…

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Strong is the new sexy!

It’s modelling, but not the look we at the Model Scout Agency support or want to promote. Stick thin waifs sashaying down the runway, all spindly legs and protruding bones, their size zero frames crying out for a square meal. Paris chic, heroin chic, call it what you will, but suggesting that you have to be emaciated to make it as a top model is…

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